The way people search for information is changing fast. While Google is still king, more and more people are turning to AI platforms like ChatGPT, Claude, Perplexity, and Google Gemini to find answers, recommendations, and even service providers. If your business is not showing up in these conversations, you could be missing out on a whole new stream of potential clients.
Here is what you need to know and what you can do about it.
What Are LLMs and Why Do They Matter?
LLM stands for Large Language Model. These are the AI systems that power tools like ChatGPT and Claude. When someone asks an AI “who is the best web designer in [city]?” or “what digital marketing agency should I use?”, the AI draws on publicly available information from across the internet to generate its answer.
This means your online presence directly affects whether or not you get recommended.
Make Your Website Work Harder
Your website is the foundation of everything. AI platforms crawl and reference publicly available web content, so your site needs to clearly communicate who you are, what you do, and who you help. At First Impressions Media we build websites with this in mind, making sure every page is structured to be found and understood, both by humans and by AI.
Make sure your website includes clear service descriptions, location information, and answers to the questions your ideal clients are actually asking.
Get Listed Everywhere That Matters
AI platforms frequently reference third party directories and review sites. Make sure your business is listed on Google Business Profile, Yelp, and any industry specific directories relevant to your niche. Consistency is key. Your business name, address, phone number, and website URL should be identical across every listing.
Create Content That Answers Real Questions
Blogging is one of the most powerful things you can do for your AI visibility. When you publish helpful, keyword rich content that answers questions your target audience is searching for, you increase the chances of AI tools referencing your expertise. Our content and copywriting services can help you build a library of content that works for you around the clock.
Build Your Reputation With Reviews
Reviews and mentions across the web signal credibility to AI platforms. Encourage happy clients to leave Google reviews and testimonials. The more your business is talked about online, the more likely AI tools are to surface your name when someone asks a relevant question.
Should You Have a Page on Your Website About AI?
Yes, without question. Having a dedicated page that explains how you use AI in your business, how you help clients navigate the AI landscape, or simply what AI means for your industry builds authority and relevance. It also gives AI platforms something concrete to reference when someone asks about AI related services in your area. If you would like help building this page, get in touch with us today.
The Bottom Line
AI search is not replacing Google overnight, but it is growing rapidly. Businesses that start optimising for AI visibility now will have a significant advantage over those who wait. Start with a strong website, consistent listings, regular content, and a healthy review profile, and you will be well on your way.
Need help getting started? First Impressions Media specialises in building beautiful, high performing websites and digital strategies that get you found. Contact us today to find out how we can help.